“My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.” - Ruth Handler.
Since 1959, Barbie has inspired girls to be anything. From princess to president, astronaut to zoologist, there isn’t a plastic ceiling Barbie hasn’t broken. Today, with over 200 careers and counting, she continues to inspire limitless potential in every girl. Barbie represents a broader view of society for the next generation of girls by showcasing careers typically underrepresented by women and by highlighting diverse role models, telling girls You Can Be Anything.